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From
a commercial perspective, the need for good privacy practice is
perhaps nowhere more pressing than in the online environment.
Numerous surveys and reports have indicated that privacy concerns
are a major factor restricting the growth of e-commerce. Many
consumers are unwilling to disclose personal information over the
internet as a result of a lack of confidence in online privacy
regarding how their information will be used by website operators.
Accordingly, a good online privacy compliance strategy will not
only ensure compliance with privacy laws but will also reassure
consumers that their privacy will be respected.
Privacy
Law Consulting Australia (“PLCA”) has considerable expertise
in ensuring that online practices are privacy compliant and that
websites communicate to consumers that privacy is respected.
PLCA can assist clients with:
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website
audits;
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data
security;
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condensed
privacy statements;
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complete
privacy statements;
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online
application forms;
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international
information transfers;
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use
of cookies, web-bugs and “adware”;
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digital
rights management;
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account
aggregators; and
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e-marketing
campaigns.
Importantly,
e-marketing campaigns will now need to comply not only with
information privacy laws but also the Spam Act 2003 (Cth)
which regulates the sending of commercial electronic messages. For
more about compliance with the Spam Act, click
here. |
